“Exponential Edge has been able to help me see how to take advantage of the opportunities presented by the convergence of trends.”

– Consumer Group President, Symantec
“Infusing HP with new revenue streams, and technology and new business models.”

– HP Annual Report 2000, pp.33

“The vertical market segmentation project was thorough. I would highly recommend her organization to others.”

– Corporate SVP, Cloud Services, Seagate

”One of Silicon Valley’s most respected (if not the most respected) strategists.”

– Consulting Magazine

”We developed a strategy which more than doubled the GSI business within three years. A delight to work with and I can’t recommend Exponential Edge highly enough.”

– VP-Juniper Networks, Retired VP – Hewlett Packard
”A master at synthesizing lots of data and noise to derive insightful trends and frameworks that enlighten and create aha moments for everyone.”

– President Emeritus – ASAP; Sr. Director Google

CEO & Founder

AdrianAdrian C. Ott is CEO and Founder of Exponential Edge Inc. consulting which is headquartered in the Silicon Valley. She and her team have produced tangible results in the areas of market strategy, routes-to-market and new product concepts for companies such as: Microsoft, P&G, Ricoh, EMC, Symantec, and venture-funded start-ups. In 2014, Harvard Business School recognized her as one of the most inspiring leaders in Northern California.

Adrian is also the award-winning author ofThe 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy (HarperBusiness) which was named a Best Business Book of the Year by Library Journal, USA Book News and Small Business Trends magazines.

Adrian is an expert contributor to Fast Company and her work has been featured in Harvard Business Review, Strategy & Leadership Journal, and other major publications. She has been interviewed on Bloomberg TV, Fox News, The Washington Post and Forbes for her work helping companies to innovate and bring breakthrough technology offerings to market. In addition to keynotes for corporate meetings and industry events, Adrian regularly lectures at major business schools such as USC, Carnegie Mellon, Stanford, and the University of California.

Prior to founding Exponential Edge, she was an HP executive for 15 years.   She was recognized for her work in an annual report for “infusing HP with new revenue streams, new technologies, and new business models.” She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley.


Awards and Honors

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