“Exponential Edge has been able to help me see how to take advantage of the opportunities presented by the convergence of trends.”

– Consumer Group President, Symantec
“Infusing HP with new revenue streams, and technology and new business models.”

– HP Annual Report 2000, pp.33

“The vertical market segmentation project was thorough. I would highly recommend her organization to others.”

– Corporate SVP, Cloud Services, Seagate

”One of Silicon Valley’s most respected (if not the most respected) strategists.”

– Consulting Magazine

”We developed a strategy which more than doubled the GSI business within three years. A delight to work with and I can’t recommend Exponential Edge highly enough.”

– VP-Juniper Networks, Retired VP – Hewlett Packard
”A master at synthesizing lots of data and noise to derive insightful trends and frameworks that enlighten and create aha moments for everyone.”

– President Emeritus – ASAP; Sr. Director Google
Exponential Influence® Services

Leverage our expertise in leading-edge marketing, neuroscience, motivation, leadership and technology strategies that are used by successful organizations in the Silicon Valley and beyond.

Journey Mapping
Social Media Intelligence
Demand Generation

Case Study – Developed Value Proposition and Refocused a Sales Force

We helped a large tech company sales force transition from “tech speak” to “business value.” We accomplished this by:

  • Researching customer personas and pain points for solutions
  • Creating messaging and positioning maps
  • Developing Global Master Customer Communications Deck
  • Developing Sales Enablement Materials

Journey Mapping

Acknowledged Expert
In a recent issue of Brand Quarterly, Exponential Edge CEO Adrian Ott discusses how companies can compete in this new era of customer engagement


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Social Media Intelligence


With Exponential Edge’s Social Media Intelligence service, you can:

  • Compare your level of social media presence with that of your competition
  • Find out what is being liked or disliked about each company/brand
  • Compare social media presence by month and derive insights for high or low presence
  • Define key industry activities
  • Define top sites where most of the social media buzz was created
  • Compare overall sentiment by company and define key drivers of sentiment for each company
  • Analyze trending sentiment by month along with trending topic by month

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Demand Generation

We provide outsourced demand generation services to our clients, creating and executing programs that fill sales pipelines.

Case Study – 400% Increase in Revenue

We helped a Fortune 250 company increase program revenue growth by 400% by outsourcing a global enterprise cross-sell, up-sell campaign by:

  • Analyzing corporate contracts for licensing terms
  • Coordinating with legal and sales
  • Tracking the sales pipeline
  • Assisting with marketing communications development

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