“Exponential Edge has been able to help me see how to take advantage of the opportunities presented by the convergence of trends.”

– Consumer Group President, Symantec
“Infusing HP with new revenue streams, and technology and new business models.”

– HP Annual Report 2000, pp.33

“The vertical market segmentation project was thorough. I would highly recommend her organization to others.”

– Corporate SVP, Cloud Services, Seagate

”One of Silicon Valley’s most respected (if not the most respected) strategists.”

– Consulting Magazine

”We developed a strategy which more than doubled the GSI business within three years. A delight to work with and I can’t recommend Exponential Edge highly enough.”

– VP-Juniper Networks, Retired VP – Hewlett Packard
”A master at synthesizing lots of data and noise to derive insightful trends and frameworks that enlighten and create aha moments for everyone.”

– President Emeritus – ASAP; Sr. Director Google

Exponential Edge’s network of experts publish their research findings in top publications worldwide, and write media reports based on our client work and latest thinking. CEO and Founder, Adrian Ott regularly speaks at industry events, providing creative insights and best practices of marketing and partner programs.

Learn more about our best practices, strategic principles and our latest thoughts on management and strategy.

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Our Exponential® books are a series of fast-reading manuscripts that enable executives and organizations to rapidly learn about leading-edge neuroscience, motivation, marketing, leadership and technology strategies used in the Silicon Valley and beyond. Filled with practical case studies and ideas, the series helps you to apply the latest techniques to increase your business and personal success.

Digital HabitsFeature C-Suite Book  



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2010 Business Book of the Year
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Adrian Ott Speaks on Time-Value Innovation to the VC Roundtable held at Xerox PARC

Check out Adrian Ott’s TedX Talk

Carnegie Mellon University Graduation Keynote by Adrian Ott

Hire us to speak at your next event.

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Next Generation Brand Loyalty: Designing Digital Habits
By Adrian Ott
Published by: Brand Quarterly

Fast Company: B.E.Y.O.N.D. Disruptive Competitive Threat Assessment

Fast Company: The Rise of the Inattention Economy

Change This Manifesto: How Time Pressures Shape Behavior (and Provide Clues to Solving Complex Issues in Business, Health and Society).

Harvard Business Review:  Are Scorecards and Metrics Killing Employee Engagement?

Ivey Business Journal: How Attention Scarcity Creates Innovation Opportunity

Fast Company: Five Triggers That Make Your Product Addicting

Read our other articles at FastCompany


Beyond the 4Ps: The 5Ts of Marketing Operations™

Marketing Operations is emerging as a new discipline. This article explains this new area.
Published by: MarketingProfs Today
Free Download


Alliances & Channels
Silicon Valley Chief Alliance Officer Summit 2009
27 senior executives from Silicon Valley’s largest companies such as Cisco, IBM, HP, eBay, SAP, Salesforce.com, Oracle and others weigh in at the annual 2009 Roundtable on the economy, best practices and trends. The companies represented shape not only Silicon Valley’s economy but the world’s technology landscape. Session Moderated by Adrian Ott.
Free Download


Silicon Valley Chief Alliance Officer Meeting 2008: Takeaways, Best Practices and Implications.

Exponential Edge moderated this discussion among Silicon Valley Thought Leaders. This white paper shares what they said.
Free Download


Get The Most Out Of Your Strategic Alliance Organization

By Adrian C. Ott and Ann E. Trampas
Published by: CEO Online
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Interview on Partnering Trends.
Adrian Ott, CEO of Exponential Edge is interviewed for Kennedy Information Study, Publishers of Consulting Magazine.
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