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Top Stories & Press Reviews |
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24-Hour Customer hits #1 International
Best-Seller List
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Adrian Ott Receives Silicon Valley Enterprising
Women of the Year Award:
"What Enterprising Means To Me" (Motivational
Speech for Women) |
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Exponential Edge CEO & Founder Named Silicon Valley
Enterprising Woman of the Year 2011 |
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What's Your Time Worth? (A Lot More Than You Think) |
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Adrian Ott interviewed on the 24/7 workday |
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Highlights of The 24-Hour Customer Book Launch using
Cisco's Public TelePresence Suites |
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Make Time for "The 24-Hour Customer" |
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The best books, however, try to build on the foundations
of knowledge and practice that were most comprehensively
laid out by Northwestern University's Philip Kotler
in 1967. I think Kotler would appreciate Adrian
C. Ott's The 24-Hour Customer. |
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Consumers today scrimp to splurge. |
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For an insightful and actionable look at the way
technology has changed the way consumers purchase
goods and services, consultants should readh Adrian
Ott's new book: The 24-Hour Customer. |
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Author Series: The 24-Hour Customer |
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Time-onomics and The 24-Hour Customer |
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The 24-Hour Customer Brings out TIME as a Way to
Squeeze into Your Customer's World |
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New Rules for Marketing Professional Services --
An Interview with Adrian Ott |
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War for Attention |
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How to Get Prospects to Make Time For You. |
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"Ott not only outlines the problem -- she provides
solutions.The 24-Hour Customer is a must-read for
product development professionals and marketing
strategists." |
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"The common-sense wisdom so often said about land
is now being increasingly said about time: they
aren't making any more of it." |
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"Want customers to splurge with you, value your
brand and become advocates rather than churn - read
this book." |
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"At a time when most businesses are struggling
to find new source of customer value, Adrian's
fresh approach to time is value is a breath of
fresh air. Even advanced marketers can still benefit
from this book."
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-Innovation Playground Blog
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"These are books on 800-CEO-READ's
radar and ones worth checking out."
The 24-Hour Customer listed as a top book to watch
in August |
Adrian Ott discusses Time-Value Tradeoffs on TheStreet.com
network. "Why We Pay for Convenience" |
"The centerpiece of the book is an innovative tool
she has developed… Recommended for readers who
want serious business improvement help." |
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"Ott voices the need for business strategy reinvention…calls
for creating the right "time-value trade-off" through
the right use of technology to gain market edge."
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"Adrian's book has the potential to do for time
what Geoffrey Moore did for the technology adoption
life cycle--provide powerful new customer insights
that transform the way companies do business." |
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"I cannot say enough good things about this book.
In my mind, the book is excellent for executives,
strategists, marketing, and innovators. From a strategy
perspective, the approaches are well-structured
and remind me of timeless, Michael Porter-esque
classics. Yet the book goes beyond the classics
and uses examples in the book that are cutting-edge,
modern, timely, and technology-rich." |
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“Interesting new book…Ott’s time/attention
quadrants show just how product centric our thinking
still is.” |
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“Ott's accessible tone and systematic strategies
will be an eye-opener for companies…” |
- Publishers Weekly ( PDF)
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“One of Silicon Valley’s most respected (if
not the most respected) strategist.” |
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| What People Are
Saying: |
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RT @ChandraChaterji: Breakthrough
thesis on the time-starved consumer in Adrian
Ott's 24 Hour Customer...definitely worth a read
RT @David_3Point: Many thx to @exponentialedge
speaking at SF MENG meeting. Very enlightening.
Everyone should find TIME to read the book
RT @nedkumar: Just wrapped up The 24-Hour
Customer. Great stuff.
RT @CRMStrategies: 1 week
until The 24-Hour Customer is released. #CRMe10
| Worth a read
RT @AndreaMeyer: @ExponentialEdge
congrats on your TV appearance! Canada's National
Television Network on the Lang & O'Leary Show
on Aug 10.
RT @AlanSee: Customers constantly
triage their mind, time, and dime ~ The 24-Hour
Customer | so true @ExponentialEdge ; - )
Valori Stitt: Excellent article
[Time
Wars: Google vs. Facebook | Fast Company].
Very perceptive in framing the competition between
Google and Facebook.
RT @AlanSee: The Time-Value
Tradeoff ... @ExponentialEdge ... enjoying your
book : - ) have a great weekend
LinkedIn Group: Jeff W.: An
excellent piece of research, Adrian! Although
the actual time spent on making purchase decisions
has not changed much in decades, I imagine that
your upcoming book will provide some illumination
on how the PROCESS of making those purchase decisions
has changed dramatically due to the 24/7 nature
of today's "connected consumer". I look forward
to seeing more of your findings, to understand
how the selling process needs to change to align
effectively with this new consumer buying process.
RT @lizguthridge: Enjoyed
your webinar on time & 24-hour customer. Inspired
to pre-order book!
@NormaWat: Adrian Ott has
perceptively nailed the market trend of our time
@robertahill: I so agree RT @ExponentialEdge:
The Myth of 24/7: Why latest time-use studies
may surprise you.
@TimBaileyGR: Look forward to seeing Ott's
book @ExponentialEdge on "The 24-Hour Customer
" which is an eye-opener for companies
@SteveShu: Reviewing copy
of "24hr Customer" (by @ExponentialEdge). Liking
segmentation method focused on creative angle
of why people buy vs. who
Time as the New Competitive Differentiator,
Marketing Thought Leadership host Linda
Popky interviews Adrian Ott on The 24-Hour
Customer
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What
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Fast
Company: The Rise of the Inattention Economy |
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Mark | @ | fortierpr dot com
Phone: +1-212-677-6460
Beth Harper at HarperCollins:
Elizabeth dot Harper | @ | HarperCollins dot com |
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