Exponential Edge experts publish their research findings in top publications worldwide, and write media reports based on our client work and latest thinking. CEO and Founder, Adrian Ott regularly speaks at industry events, providing creative insights and best practices of marketing and partner programs.

Learn more about our best practices, strategic principles and our latest thoughts on management and strategy in the featured selections below:

 

Are You Building Master-Planned Customer Communities? Or Shanty Towns?
A strategic view of building social media and communities for CMOs
By Adrian C. Ott
Published by: Marketing Profs Today

> Free Download

 

Beyond the 4Ps: The 5Ts of Marketing Operations™
Marketing Operations is emerging as a new discipline. This article explains this new area.
Published by: MarketingProfs Today

> Free Download

Activity-Based Marketing Planning^SM: A Key Tool for Planning Effectiveness.
An innovative approach for corporations to apply activity-based costing to the marketing function. An abridged version of this methodology appeared in the WIC Direct Newsletter.
January 2006, 4 Pages.

$250

 

Predictive Modeling: Innovative Ways to Target Customers and Improve Marketing Processes.
Practical examples of data mining on customer databases yields answers to complex marketing and sales questions.
7 Pages.

>Free Download


Global Industry Dashboard™: A Powerful New Tool for Strategic Marketing & Global Planning.
Why current industry definitions are insufficient for market planning and an overview of an emerging methodology that enables superior planning.
December 2005, 4 Pages.

$250

 



8 Trends in Business IT Resiliency.
Summary of in-depth Interviews with executives at Major Corporations.
January 2006, 5 Pages.

$1,250

E-Commerce Organizational Best Practices at Leading Technology Firms; Summary of Findings.
Includes 12 most common mistakes made by corporations.
January 2005, 4 Pages.

$1,250

 



Silicon Valley Chief Alliance Officer Meeting 2008: Takeaways, Best Practices and Implications.
Exponential Edge moderated this discussion among Silicon Valley Thought Leaders. This white paper shares what they said
>Free Download

Get The Most Out Of Your Strategic Alliance Organization
By Adrian C. Ott and Ann E. Trampas
Published by: CEO Online
>Free Download


PSCAN
>Free Download


Are your SI alliances Strategic Weapons? Or Relationships of Convenience?
Are you working with the right Systems Integrators? Methodologies and steps to ensure the right mix of partners for your corporation.
5 Pages.

$850

Services IP: A Huge Opportunity and a Huge Threat.
Service arms of high-tech companies are seeking to expand market reach through channel partners. This poses tremendous opportunities, and entails potential pitfalls to consider. This article reviews best practices and considerations.

>Free Download


Interview on Partnering Trends.
Adrian Ott, CEO of Exponential Edge is interviewed for Kennedy Information Study, Publishers of Consulting Magazine.

>Free Download


Strategic Alliances: Top 10 Pitfalls to Avoid When Approaching Large Companies
Published in Software Development Forum Magazine.

>Free Download

Download Analysis from Recent Marketing Survey:

Study finds Independent Consultants use extensive alliances to innovate and compete. 

>Free Download - Press Release

>Free Download - Study Results

 



Silicon Valley Ecosystem 2005.
Presentation made by Exponential Edge to University of Ottawa Executive MBA Program. For a copy please send an e-mail to siliconvalleyexecMBA@exponentialedge.com