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Learn more about our best practices, strategic principles and our latest thoughts on management and strategy in the featured selections below:
Exponential Edge® CEO presented to University of Ottawa Executive MBA Program May 8th, 2006. Adrian Ott, CEO and Founder of Exponential Edge®, presented a thought-provoking session on “Igniting Growth and Innovation through Next Generation Corporate RelationshipsTM” to over 35 seasoned Executive MBAs. Drawing on the firm’s decades of collective “real world” experience assisting clients with relationship programs, Ms. Ott shared her expertise and strategies for the coming paradigm shift in partner and customer relationships.
Exponential Edge® presents “The 5Ts of Marketing Operations; Beyond the 4psTM” at Santa Clara University MBA Program Annual Conference May 6th, 2006. Adrian Ott, CEO of Exponential Edge®, presented at this event hosted by Santa Clara University’s MBA Women in Business organization. This event drew over 200 attendees. Here presentation offered fresh insights on marketing operations strategy. The conference provided an outstanding opportunity for graduate business students and other experienced professionals in the community to learn from successful women business leaders.
Adrian Ott, CEO and Founder of Exponential
Edge®, presented to the Alliance of Technical Women (ATW) on January
26th held at the Adobe campus. Ms. Ott spoke about best practices
in growing a successful consulting business and mentoring other leading
consultants and clients to achieve business and personal success. "I
take a long-term view in relationships and believe that helping others
creates a strong ecosystem for everyone to prosper" said Ms. Ott.
CEO and Founder of Exponential Edge® is the only consultant invited
to speak at Harvard Business School’s Women in Technology, Path
to Success Alumni Conference. The conference, which had over 150
attendees, included noted panelists such as Dawn LePore, former Vice-Chairwoman
of Charles Schwab and current CEO of Drugstore.com, Diane Greene CEO
of VMware as well as representatives from other top Tech Firms. At the
conference, Ms. Ott told participants about her path to success in founding
Exponential Edge® and how the firm has thrived despite the economic downturn.
“Focusing on client needs, flexibility and innovation are keys
to success. If you have those elements right, the rest will follow”
said Ms. Ott. Please e-mail us at HBSAWomeninTechEvent@exponentialedge.com
for a copy of her presentation.
Exponential Edge® Keynotes at the Symantec Worldwide Marketing
Conference. Adrian Ott, CEO and Founder of Exponential Edge®
presented at Symantec’s Annual Conference for its Senior Marketing
Executives and Managers. With over 150 people in the audience from around
the globe, Ms. Ott spoke of trends in high- technology and best practices
in marketing for software firms. This conference was held in Nashville,
Tennessee.
Exponential Edge® provides Partner Training to over 900 HP Sales
Representatives. Exponential Edge® provided partner training
at HP’s Americas Sales Conference held in Las Vegas, Nevada. Sales
representatives from across the Americas attended this annual event.
Three sessions were held on the topic of “Winning with SIs”
which helped reps to identify key System Integrators (SIs) in their
accounts, to understand SI business models and motivations, case studies
and best practices for success. The presenters received an overall rating
of 4.7 out of 5 possible. A participant stated on his evaluation, “One
of the “best” training sessions at the conference…the
presentation by Exponential Edge® was very powerful. Great job”.
Adrian Ott appears on “World Business Review”, a television
show broadcast on PBS and CNBC, and was interviewed by Alexander
Haig about her work in the high-tech community. Please e-mail us at
WBRtranscript@exponentialedge.com
if you would like a transcript.
