Our Marketing & Sales Operations Practice works closely with clients in defining optimal processes, tailored to unique and complex requirements. We support on-going operations with performance tracking and analysis to ensure continuous improvement and unbiased, independent reporting.

Exponential Edge's services enable clients to realize:

• More effective strategic planning
• Better alignment across departments, regions and with other functional areas
• More efficient marketing processes
• Better decision-making and opportunity evaluation through data-substantiated analysis
• Maximum return on investment in technology infrastructure

Our services include:

• Strategic Processes
  • Fiscal and Quarterly Planning Processes
  • Opportunity Evaluation
  • Resource Allocation
  • Customer Creation and Retention Processes
  • M&A Integration
  • Organizational Alignment
  
  
• Data-Based Decision Making
  • Marketing & Sales Cost Standards
  • Predictive Modeling/Data Mining
  • Metrics/Dashboard Development
  • Technology/MRM Selection
  
  
• Tracking and Support
  • Dashboard Reporting
  • Budget Tracking
  • Initiative Costing & Comparison
  • Customer Reporting & Analysis
  • Training
  
  
• Best Practice/Optimization
  • Industry Benchmarking
  • Best Practice Studies
  • Activity-Based Marketing Planning
  • Metrics Rationalization
  • Process Audits
  • MRM Optimization
  
  

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