- Are you proactively applying emerging business models and the new rules to win?
- Are you gaining traction with today’s always-connected customers?
- Are you at risk of being blindsided by competitors outside your industry?
Bring the latest breakthrough thinking to your organization. The expert experience of Adrian Ott and the Exponential Edge team will help you to discover new ways to win big with today’s always connected customer through.
- Time-Value Innovation™ Workshops that tap into new markets, customer ecosystems and business models
- Creating Favorable Customer Habits–Training Course
- Leveraging Technology to Create Customer Habits for your offerings
- Disruptive Competitive Threat Assessment – B.E.Y.O.N.D. Analysis
- Turning Buying Triggers into Sales
Time-Value Innovation Opportunity Workshops and Services for Increased Growth
Zero in on winning actions to take now. Uncover new Time-Value Innovations for your company via a phased approach. The following workshops and services are custom designed with your organization with the goal of growing your business.
Phase 1 – Time-Value Innovation Workshop: Identify Opportunities to Grow Your Business
Discover how to open new doors fora particular category of product or service of your choosing.
Outcomes include:
- Uncover up to three (3) new initiatives, or opportunities, to grow business in your chosen category of product or service.
- Understand potential new business model(s) to consider
- Learn how to capitalize on time for a competitive advantage and differentiation
- Learn what other companies are doing and how to apply to your own offerings
Timing: Half-day interactive workshop guided by seasoned executive facilitator via webinar (or in-person¹ ), plus follow up with the designated corporate team (up to 10 participants) within a one week period to discover opportunities.²
Phase 2 – Time-Value Innovation: Market Opportunity Assessment
We conduct a detailed evaluation of your opportunities identified in Phase 1¹.
Outcomes include:
- Comparison of each opportunity, including approximate size and time-to-market
- Further concept development of each opportunity, including high-level market research³
- Trigger point analysis of each opportunity
- Time-graphics® Framework Assessment
- A formal recommendation on which opportunity could gain the highest customer adoption.
Timing: Two weeks or more depending on market complexity and customer research required
Phase 3 – Business Case Development for the Time-Value Innovation Opportunity
This phase develops your business case for the final chosen Time-Value Innovation Opportunity from Phase 2¹.
Outcomes include:
- Return on Investment evaluation
- Go-to-market plans and timing
- Investment requirements
- Critical next steps
Timing: One week or more development time based on depth of business case needed.
Phase 4 – Development of Presentation for Senior Management
Creation of complete presentation to deliver to Senior Executive Management in order to secure funding to develop and bring to market the chosen Initiative from Phase 2 and Phase 3. Includes:
- Development of key messages and points to gain buy-in
- Presentation in Microsoft PowerPoint
- Graphics Design
- 1 Practice Dry Run
- Coaching on gaining organizational buy-in
Timing: Approximately one week development time.
Creating Customer Habits
These workshops will explore how to create favorable customer habits for your organization. Habits, or automatic behaviors, are performed on a regular basis, almost without thinking, usually because of subtle clues. Learn how customer habits can initially be created and how technology can provide the necessary subtle clues to maintain the habits.
Corporate Training Course on Creating Favorable Customer Habits
Learn from a seasoned Consumer Psychologist and Exponential Edge technical habit formation experts how habits are formed and how utilizing technology can help further solidify habits. Training will be delivered to up to 15 corporate employees of your choice via interactive Webinar.4
Benefits include:
- Learn how to identify habit formation opportunities
- Understand key technologies thatenable habits and how they could be applied
- Detailed case studies on successful habit formation from companies such as P&G, Johnson & Johnson, and High-Tech companies
Timing: Half-Day Interactive Training Course
Leveraging Technology to Create Customer Habits for your Offering.
With a chosen team of up to 10 people, identify habit formation opportunities for your specific category of product or service¹ and what technology(ies) are best utilized to enable the habit formation opportunities.This workshop will primarily be executed via interactive webinar with personal phone calls, emails, and necessary data collection used in advance to effectively analyze and deliver custom results.
Outcomes include:
- How to apply habits to your product or service
- Tangible next steps to create habits for your product or service
- Identify sticky technologies that apply to your product or service
Timing: Two half-day (up to 4 hours) webinar workshops, with follow up meetings as needed with team.
Disruptive Competitive Threat Assessment— B.E.Y.O.N.D.™ Evaluation
Stay ahead by not getting blindsided by existing or completely new competitors. Discern if competitors are changing the game to steal your customers away. We will utilize the B.E.Y.O.N.D.™ Evaluation methodology to realize your true competitive landscape- Business Models, Encroachment, SimplifY Products, Overall Customer, Next Wave, and Distribution. Please see the Fast Company article for more information: http://www.fastcompany.com/1607402/six-ways-to-prevent-corporate-tunnel-vision.
Outcomes include:
- Identification of potential key disrupters
- Competitive scenario assessment mapping
- An action plan to mitigate risk and capitalize on opportunities
- Deep dive competitive analysis also available for an additional fee
Timing: One to two weeks on average
Turn Customer Buying Triggers into Sales
Identify and analyze the key buying triggers that best apply to your business. Understand which triggers are best to get customers’ attention and how you can take advantage of those triggers to close new business. Enjoy an action plan to market smarter vs. louder by harnessing the ebbs and flows of customers’ time and attention via the right triggers to drive new revenues.
Outcomes include:
- An understanding of the 8Ps of Buying Triggers: Prairie-Dog Events; Peers & Power; Personal Pursuits; Productivity; Procrastination; Physical Need; Proximity; Price
- Identification of key buying triggers for your business
- Analysis of your business’s trigger strength and effectiveness
- A marketing plan to take advantage of the right triggers to increase customer adoption
Timing: Half-day interactive workshop with up to ten (10) participants guided by seasoned executive facilitator via webinar2 (or in-person1)
Exponential
Influence™ Architecture Audit
Customers make snap judgments on products and
services using filters such as reviews, ratings
and social networks. How well are you positioned
for success in today's always-connected world?
This service maps your existing influence architecture
and identifies areas of opportunity.
Definitions
Time-Value Innovation: Developing
New Offerings and Business Models Based on Customer
Time-Value Economics.
Time-Value Economics: Hidden
But Powerful Forces That Drive Customer Decision-Making
in Today’s Always-Connected, Information Overloaded
Economy.
Time-Value Economics and Time-Value Innovations
are break through concepts elaborated in the book
“The 24-Hour Customer: New Rules for
Winning in a Time-Starved, Always-Connected Economy”
written by Adrian Ott, CEO and Founder of Exponential
Edge®. Harper Collins Publishing.(www.24hourcustomer.com)
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