Caryn Lucido
Marketing and Partner Services
Caryn has over 20 years of extensive experience in partner management, marketing communication and marketing program management. She assists clients with partner program management and strategy, go-to-market campaigns, and a wide range of marketing and communication efforts to support marketing and sales competitiveness. Her industry experience spans diverse industries, including high-tech, engineering, public agency and entertainment.

As a seasoned professional, Caryn has extensive experience in both developing and implementing effective marketing programs. She specializes in leading diverse cross-functional teams to drive results. She holds an MBA from the University of Texas, Austin and a B.A. in Human Biology from Stanford University.
 
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Thought Leadership
Fast Company: B.E.Y.O.N.D. Disruptive Competitive Threat Assessment
TEDx BayArea Presentation: Adrian Ott on The Invisible Hand of Time [Video]
MarketingProfs: The 8Ps of Buying Triggers
Fast Company: The Rise of the Inattention Economy
Change This Manifesto: How Time Pressures Shape Behavior (and Provide Clues to Solving Complex Issues in Business, Health and Society).
FastCompany: Facebook Messages: Time-Value Innovation Trumps Feature Innovation
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