Strategic Research forms the foundation of our services. We evaluate client requirements and apply tools, research, and strategies to deliver insightful results using the latest, most cost-effective techniques.

Our team not only understands and translates deep technical requirements but also knows how to effectively engage and speak with senior executives in global corporations. This allows us to probe more deeply, knowing what to ask and what to expect. We also assist clients to target sales and marketing efforts more effectively with “deep-dive” customer and partner profiles.

Our services include:

• Share of Customer Day™
• World-wide Surveys and Focus Groups
• Customer, Partner and Employee Surveys
• Ethnography
• Customer and Partner Profiling
• Customer and Partner Audits
• Industry Benchmarking
• 360° Branding studies

The latest market research techniques:

• Quantitative or Qualitative Studies
• Survey/Discussion Guide Development
• In-person, Phone, Web-based, Internet, Ethnographic Data Collection
• International Translation and Transcription
• Respondent Recruitment and Incentive Management
• Executive Interviews
• Statistical/Data Tabulation and Roll-up

>See Recent Strategic Research Engagements