“Exponential Edge has been able to help me see how to take advantage of the opportunities presented by the convergence of trends.”

– Consumer Group President, Symantec
“Infusing HP with new revenue streams, and technology and new business models.”

– HP Annual Report 2000, pp.33

“The vertical market segmentation project was thorough. I would highly recommend her organization to others.”

– Corporate SVP, Cloud Services, Seagate

”One of Silicon Valley’s most respected (if not the most respected) strategists.”

– Consulting Magazine

”We developed a strategy which more than doubled the GSI business within three years. A delight to work with and I can’t recommend Exponential Edge highly enough.”

– VP-Juniper Networks, Retired VP – Hewlett Packard
”A master at synthesizing lots of data and noise to derive insightful trends and frameworks that enlighten and create aha moments for everyone.”

– President Emeritus – ASAP; Sr. Director Google
Exponential Edge® Training Workshops

“Revolutionizing marketing by adding the concept of time.” Library Journal

Bring the latest breakthrough thinking and synchronize your organization for action.  The Exponential Edge team will help you to discover new ways to win big with today’s always connected customer, new technologies and fast-changing markets.

Exponential Vision™ Innovation and Strategy Series

Exponential Influence® Digital Marketing and Customer Journey Mapping Workshops

Exponential Vision™ Workshop:
Identify Opportunities to Grow Your Business

Discover how to open new doors for a particular category of product or service of your choosing.
Outcomes include:

Timing: Half-day interactive workshop guided by seasoned executive facilitator via webinar (or in-person1), plus follow up with the designated corporate team (up to 10 participants) within a one week period to discover opportunities.2

Exponential Vision™ Workshop:
Disruptive Competitive Threat Assessment—B.E.Y.O.N.D.™ Evaluation

Stay ahead by not getting blindsided by existing or completely new competitors.  Discern if competitors are changing the game to steal your customers away.  We will utilize the B.E.Y.O.N.D.™  Evaluation methodology to realize your true competitive landscape – Business Models, Encroachment, SimplifY Products, Overall Customer, Next Wave, and Distribution.  Please see the Fast Company article for more information.

Outcomes include:

Timing: One to two weeks on average

Exponential Influence® Workshop:
Accelerate the Customer Journey with Digital Habits

Identify and analyze the key buying triggers that best apply to your business.  Understand which triggers are best to get customers’ attention and how you can take advantage of those triggers to close new business.  Enjoy an action plan to market smarter vs. louder by harnessing the ebbs and flows of customers’ time and attention via the right triggers to drive new revenues.
Outcomes include:

Timing: Half-day interactive workshop with up to ten (10) participants guided by seasoned executive facilitator via webinar2 (or in-person1)

Exponential Influence® Workshop:
Creating Favorable Customer Habits for Your Product or Service (overview)

Learn from seasoned habit formation experts how habits are formed and how utilizing technology can help further solidify habits.  Training will be delivered to up to 15 corporate employees of your choice via interactive Webinar.3   Benefits include:

Timing: Half-Day Interactive Training Course

Exponential Influence® Workshop:
Leveraging Technology to Create Customer Habits for Your Offering

With a chosen team of up to 10 people, identify habit formation opportunities for your specific category of product or service1 and what technologies best support habit formation. This workshop will primarily be executed via interactive webinar with personal phone calls, emails, and necessary data collection used in advance to effectively analyze and deliver custom results.
Outcomes include:

Timing:  Two half-day (up to 4 hours) webinar workshops, with follow up meetings as needed with team.

1. In-person meetings and workshops available for an additional fee.

2. Service is limited to one particular category of product or service.   Broader scope of product or service category and/or larger team of corporate employees are available for an additional fee. Working with external customers as part of the team is also an option for an additional fee.

3. Training to more than 15 people and/or in-person training is also available for an additional fee.

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