Cynthia Lucido
Marketing and Partner Services
Cynthia has over 16 years of in-depth expertise in alliance management and marketing, helping organizations including Fortune 500 companies, mid-sized firms and startups improve competitiveness. She works closely with clients to develop and deploy marketing initiatives in the areas of channel and partner development, product marketing, demand-generation and marketing communications. As a seasoned professional, she has experience spanning a number of industries including high-tech, manufacturing, real estate and media and entertainment.

Cynthia has a proven track record in building results-oriented programs, using a collaborative approach in developing and implementing client solutions. She holds an MBA from the University of Illinois at Urbana-Champaign and a BS in Marketing from the University of Texas, Austin.
 
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Thought Leadership
Fast Company: B.E.Y.O.N.D. Disruptive Competitive Threat Assessment
TEDx BayArea Presentation: Adrian Ott on The Invisible Hand of Time [Video]
MarketingProfs: The 8Ps of Buying Triggers
Fast Company: The Rise of the Inattention Economy
Change This Manifesto: How Time Pressures Shape Behavior (and Provide Clues to Solving Complex Issues in Business, Health and Society).
FastCompany: Facebook Messages: Time-Value Innovation Trumps Feature Innovation
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