Marketing & Sales Operations
Our Marketing & Sales Operations Practice works closely with clients in defining optimal processes, tailored to unique and complex requirements. We support on-going operations with performance tracking and analysis to ensure continuous improvement and unbiased, independent reporting.
Exponential Edge's services enable clients to realize:
More effective strategic planning
Better alignment across departments, regions and with other functional areas
More efficient marketing processes
Better decision-making and opportunity evaluation through data-substantiated analysis
Maximum return on investment in technology infrastructure
Our services include:
Strategic Processes:
Fiscal and Quarterly Planning Processes
Opportunity Evaluation
Resource Allocation
Customer Creation and Retention Processes
M&A Integration
Organizational Alignment
Data-Based Decision Making
Marketing & Sales Cost Standards
Predictive Modeling/Data Mining
Metrics/Dashboard Development
Technology/MRM Selection
Tracking and Support
Dashboard Reporting
Budget Tracking
Initiative Costing & Comparison
Customer Reporting & Analysis
Best Practice/Optimization
Industry Benchmarking
Best Practice Studies
Activity-Based Marketing Planning
Metrics Rationalization
Process Audits
MRM Optimization
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“These are the best plans I have seen in the ten years that I have been here. We have come a long way.”
VP of Marketing, F500 Enterprise Software Company
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