Strategic Research
Strategic Research forms the foundation of our services. We evaluate client requirements and apply tools, research, and strategies to deliver insightful results using the latest, most cost-effective techniques.

Our team not only understands and translates deep technical requirements but also knows how to effectively engage and speak with senior executives in global corporations. This allows us to probe more deeply, knowing what to ask and what to expect. We also assist clients to target sales and marketing efforts more effectively with “deep-dive” customer and partner profiles.
Our services include:
Share of Customer Day™
World-wide Surveys and Focus Groups
Customer, Partner and Employee Surveys
Customer and Partner Profiling
Customer and Partner Audits
Industry Benchmarking
360° Branding studies
The latest market research techniques:
Quantitative or Qualitative Studies
Survey/Discussion Guide Development
In-person, Phone, Web-based, Internet, Ethnographic Data Collection
International Translation and Transcription
Respondent Recruitment and Incentive Management
Executive Interviews
Statistical/Data Tabulation and Roll-up
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Liz Davidoff
SVP Global Corporate Marketing
“The study they developed was dog-eared; this was an invaluable resource to building our strategy and program. We should develop all new programs with this approach.”
Senior Director of Marketing
Sun Microsystems
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Change This Manifesto: How Time Pressures Shape Behavior (and Provide Clues to Solving Complex Issues in Business, Health and Society).
FastCompany: Facebook Messages: Time-Value Innovation Trumps Feature Innovation
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