Alliance & Channels Programs
With decades of collective “real-world” experience in Alliance and Channels, Exponential Edge® assists clients with all aspects of partner programs. We focus on ensuring that alliances and channels are structured correctly from the outset, with the optimal mix of influence and reseller relationships relative to business objectives.
 
 
With over 1000 partner profiles of ISV’s, SI’s, and VAR’s in our partner database, we have the resources and knowledge to help you identify the most effective mix of strategic partnerships and/or volume partner relationships to reach your business goals. We help clients optimize their partner activation programs, go-to-market plans and incentives to achieve maximum results.
 
Our services include:
PSCAN™ Strategic Account Comparison Analysis
 
P roducts/Offerings
S trategy
C ustomer Base
A bilities/Competencies
N eeds/Wants
Route-to– Market/Channel Optimization
Strategic Partner Identification
Partner Program Optimization
Go-To-Market Planning & Execution
Partner Marketing and Enablement
Partner Profiling
   
> See Recent Alliance & Channel Program Engagements
 
Results
“Exponential Edge provides a level of professionalism, integrity, and complete competency that is a standard by which to measure others. They approach our relationship from a long- term perspective which makes them stand out from other firms.“
David Vaporean
Managing Director
Communications Industry Alliances
Hewlett-Packard
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Thought Leadership
Adrian Ott moderates 2009 Silicon Valley Alliance Officer Summit
Fast Company: B.E.Y.O.N.D. Disruptive Competitive Threat Assessment
TEDx BayArea Presentation: Adrian Ott on The Invisible Hand of Time [Video]
Fast Company: The Rise of the Inattention Economy
Change This Manifesto: How Time Pressures Shape Behavior (and Provide Clues to Solving Complex Issues in Business, Health and Society).
FastCompany: Facebook Messages: Time-Value Innovation Trumps Feature Innovation
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