CEO & Founder
Adrian Ott, CEO and Founder
Adrian C. Ott was called “one of Silicon Valley’s most respected (if not the most respected) strategists” by Consulting Magazine. As CEO and Founder of Exponential Edge® Inc. consulting, she is a trusted advisor to senior executives that seek to apply the latest business approaches and technology to today’s fast-changing markets.  She has produced tangible results for many large and small companies including:  HP, Microsoft, Cisco, Seagate, Symantec,  Clorox and venture-funded start-ups.  

Adrian is the author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy (Harper Business, 2010). Library Journal said, “Ott is revolutionizing marketing by adding the concept of time.” Adrian has been interviewed on Bloomberg TV, Fox Business News, CBC-TV, The Washington Post, BusinessWeek, and other major media and is a sought-after keynote at industry events such as TEDx.

In addition to consulting and speaking, she is a top expert blogger on Fast Company and  Chairs the Harvard Business School Association of N. California Strategy and Growth Roundtable. For two years, Adrian  led and facilitated a C-level roundtable in the Silicon Valley for the top 26 tech companies in the Silicon Valley including Cisco, PayPal, IBM,, Microsoft, Oracle, Intuit, HP and others resulting in breakthrough ideas and strategic relationships.  She also serves on the board of Women in Technology International (WITI). 

Prior to founding Exponential Edge, she was an HP executive for 15 years who was recognized in an annual report for infusing HP with “new revenue streams, new technologies, and new business models.”  She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley.

Adrian is a master at synthesizing lots of data and noise to derive insightful trends and frameworks that enlighten and create ah-ha moments for everyone. Adrian is great at engaging executives and pushing their thinking, resulting in highly productive discussions and insights. Adrian is a top consultant in the Silicon Valley and I recommend her highly.”
Jim Chow
President Emeritus & Board Member ASAP; Partner Programs, Google
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Fast Company: B.E.Y.O.N.D. Disruptive Competitive Threat Assessment
TEDx BayArea Presentation: Adrian Ott on The Invisible Hand of Time [Video]
Fast Company: The Rise of the Inattention Economy
Change This Manifesto: How Time Pressures Shape Behavior (and Provide Clues to Solving Complex Issues in Business, Health and Society).
FastCompany: Facebook Messages: Time-Value Innovation Trumps Feature Innovation
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