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| Recent Engagements |
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+ Strategy, Planning
+ Marketing Operations
+ Market Research
+ Alliance & Channel Programs
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| Interactive Strategy |
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| Customer Facing Portals Strategy: |
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Client Problem:
F500 software company needed a strategy for customer-facing portals.
EE Solution:
We did extensive market research on best practices and trends around customer-facing portals. Made actionable recommendations (people/ process/ technology) including a phased roadmap. |
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| Company-wide Online Strategy: |
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Client Problem:
F500 software company needed an process to create a company-wide online strategy.
EE Solution:
We created a comprehensive approach that included all segments (consumer, SMB, enterprise, partners) and regions and also took into account all major business units (sales, marketing, crm, web, support, IT). |
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| PRM Business Requirements: |
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Client Problem:
F500 high-tech company needed PRM business requirements for a global division.
EE Solution:
We developed a comprehensive partner relationship management strategy including business requirements, content management recommendations, technical assessment and solution recommendation with integration planning for IT and other organizations. |
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| Online Communications Strategy: |
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Client Problem:
F500 high-tech company needed online communications strategy.
EE Solution:
We participated in a cross-functional team that successfully delivered the online communications component for a major go-to-market launch. |
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| Cross-company Products and Services Taxonomy: |
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Client Problem:
F500 high-tech company needed to create a cross-company taxonomy for all of its products and services.
EE Solution:
We participated in a global team that successfully delivered a company-wide taxonomy for approx 1,500 product and service offerings. |
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| E-Commerce Organizational Best Practices: |
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Client Problem:
Major software company needed to organize more strategically around their internet storefront.
EE Solution:
EE reviewed the practices of major firms in the high-tech industry on best practices and approaches to e-commerce; where the function reports, how they govern the group, how they fund it, how they metric the staff and roles and responsibilities of this group relative to other e-commerce functions, how the store inter-relates to .COM awareness and CRM activities and trends.
Outcome:
Client is reviewing findings with the Senior Executive Staff and changes to their approach in line with the study will be forthcoming. |
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| Website Content Development: |
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Client Problem:
F100 firm needed content development for their website.
EE Solution:
Wrote the content for external global partner profile pages and worked with multiple business units to develop common message and to articulate benefits of solutions. We also represented the partner team on a cross-functional web committee and garnered necessary legal and partner approvals. |
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