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| Recent Engagements |
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+ Strategy, Planning
+ Marketing Operations
+ Market Research
+ Alliance & Channel Programs
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| Market Research |
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| Market Radar Reporting: |
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Client Problem:
F100 company needed a continuous monitoring of market activities relating to it’s channel partners and with competitors.
EE Solution:
We provided bi-weekly market radar report to over 100 sales force and regional management subscribers worldwide. |
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| EE Chessboard Methodology: |
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Client Problem:
F500 company needed assessments of their competitors’ strategies.
EE Solution:
We used our EE chessboard methodology for tracking competitive actions and to identify key market opportunities.
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| Enterprise Account Profiling: |
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Client Problem:
F500 firm wanted to monitor and assess enterprise account strategy and identify which partners worked in their top accounts, and how they were involved.
EE Solution:
Exponential Edge® developed account profiles with the client, structured
to the sales force’s information needs that enables deep understanding
of enterprise account IT department projects and vendors via account profiles.
These profiles were then aggregated for the top 100 global accounts to
identify which partners and trends were most relevant to the accounts
most relevant to the client. The purpose of this is to focus strategic
actions on the issues and partners that matter most to the client. |
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| Value Proposition Testing: |
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Client Problem:
F500 needed value proposition testing.
EE Solution:
EE surveyed over 150 customer respondents at a user group meeting, testing the value proposition and garnered vendor satisfaction feedback. Our process included several focus groups and one-on-one interviews in addition to written surveys. |
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| Employee Web-based Survey: |
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Client Problem:
Major Communications Equipment corporation wanted to assess employee attitudes and perceptions about the company brand.
EE Solution:
EE developed a web-based survey to collect a statistically significant sample of employees and synthesized findings. |
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| IT Director Survey: |
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Client Problem:
F500 Network Vendor needed customer surveys.
EE Solution:
We telephone surveyed 50 IT directors to assess perceptions about product offering and opportunity. |
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| Sales Force Survey: |
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Client Problem:
F500 Manufacturing company needed sales force feedback.
EE Solution:
We developed and administered an independent survey of 10% worldwide sales force on perceptions of offerings and areas for improvement.
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| 360 Degree Perception and Attitude Study: |
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Client Problem:
Major Communications Equipment corporation wanted a 360 degree study about their brand perceptions and attitudes to support re-branding.
EE Solution:
EE developed survey methodology and interviewed executives at customers, prospective customers, partners and the media. EE synthesized and reported on the results. |
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| Focus Groups: |
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Client Problem:
F1000 client wanted to garner feedback from partners and generate new ideas for channel programs.
EE Solution:
EE designed organized several focus group sessions with channel partner respondents. These focus groups were moderated and the responses were recorded and transcribed for the client. EE summarized the findings across the focus groups to identify themes and trends from the groups. Several new ideas were generated from these sessions as well as identification of a few areas for improvement that were not identified before. |
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